Platform · Intelligence
Where your brand drops out of the purchase.
A buyer does not ask a single question. They discover a category, compare, look for alternatives, check compliance. We organize your 50 questions by intent family to see where you are present, and where you are not.
01Discovery
02Comparison
03Alternatives
04Validation
The brand drops off the list at the "Alternatives" stage: that is where the action plan will start.
What we measure
Your questions, organized the way your buyers ask them.
By buying intent
Category, alternatives, comparisons, compliance, integration: every question belongs to a family.
By buying stage
From discovery to final choice, to see at which point you drop off the list.
Zero-mention questions
The ones where your brand is named in no answer, on no engine.
The questions being worked
The ones the action plan prioritizes, tracked separately at every measurement.
Experts + proprietary technology
A question set built with you.
Your questions drive the measurement. They are chosen up front and do not change between two measurements.
- CollectYour buyers' questions: sales, support, searches, competitors.
Experts + you - OrganizeEvery question in an intent family and a journey stage.
Experts - FreezeThe question set is locked so measurements stay comparable.
Measurement engine - MeasureBrand presence by question, by family, by engine.
Measurement engine - TargetThe weak families that matter most for your sales.
Experts
The proof
What the measurement showed, in a real case.
US B2B SaaS vendor (anonymized) · August 9, 2026 → September 22, 2026. Same protocol at both measurements.
questions never named the brand
baseline measurement
"Existing systems" family, targeted by the plan
answers citing the brand, out of 180
on the 13 targeted questions
answers citing the brand, out of 260
"Identity & access (IAM/MDM)" family, not targeted
down · out of 160 answers
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