Platform · Intelligence

What AI engines answer, question by question.

We ask your buying questions to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, several times, with frozen models. Every answer is kept and classified: your brand is named, cited only as a source, or absent.

50 questions × 5 engines × 5 runs1,250 observations per measurementRaw answers delivered

What we measure

Three possible states for your brand in every answer, plus the competitors named.

Named

The brand is in the text

The AI cites you by name in its answer. That is what the buyer reads.

Source only

Your site is used, without your name

Your page is cited as a source, but the answer does not name you. A gain still to convert.

Absent

Neither named nor a source

The answer is built without you. Often with a competitor.

Competitors

Who appears in your place

The brands named in the same answers, recorded at every measurement.

Experts + proprietary technology

A measurement built to be rerun.

AI engines never answer exactly the same way twice. The protocol is designed so that two measurements are comparable.

  1. Choose the questionsWith you, based on your buying journeys and your competitors.
    Experts + you
  2. QueryEvery question, on every engine, 5 times, frozen models.
    Measurement engine
  3. KeepEvery answer and its sources, timestamped, delivered raw.
    Measurement engine
  4. ClassifyNamed, source only or absent; competitors named; tone of the answer.
    Measurement engine
  5. CompareSame protocol at every measurement. A change below ±15% is treated as noise.
    Decision engine

The proof

What the measurement showed, in a real case.

US B2B SaaS vendor (anonymized) · August 9, 2026 → September 22, 2026. Same protocol at both measurements.

128

answers out of 1,000 named the brand at the baseline measurement

110 source only, 762 absent

128 → 175

answers naming the brand, at the next measurement

out of 1,000 answers at each measurement

21 → 50

on Perplexity, the engine that moved most

out of 250 answers

17 → 17

on ChatGPT, which did not move

we publish that too

See the full case →

Why repeat every question? Because an AI engine can name a brand on one query and forget it on the next. With 5 runs, we measure a frequency, not a fluke. The noise floor (±15%) was set on August 9, 2026, by running the full protocol twice on the same night.

Let's see what AI engines say about your brand.