Insights
AI visibility, with the sources.
How AI engines choose what to cite, how to measure it, and what it costs. Every figure links to its source, with the date we checked it.
GuideWhat is GEO?Generative engine optimization explained: definition, how AI engines pick what to cite, how it differs from SEO, and how to measure it.GlossaryAI visibility glossaryThe terms of AI visibility, defined plainly: named vs cited, share of voice, noise floor, query fan-out and more.
Articles
MeasurementWhy one AI answer is not a measurementThe same question rarely gets the same brand list twice. What that means for tracking, and how to measure AI visibility so the numbers hold up.Read →MeasurementGEO KPIs your CMO should ask forNamed vs cited, share of voice, AI referral traffic in GA4: the metrics that survive a board meeting, and the ones that do not.Read →How AI engines workHow AI engines choose which brands to nameWhat the original GEO research measured, what the crawler documentation says, and what it means for a B2B brand.Read →StrategyGEO vs SEO: what changes when B2B buyers ask AI firstBuyer surveys from G2, Gartner and Forrester, click data from Pew and Ahrefs, and what still works from SEO.Read →PlaybookHow to get cited by ChatGPT as a B2B SaaS vendorHow ChatGPT search finds and cites pages, the crawler settings that matter, and the page formats it reuses for software questions.Read →AI enginesAI Overviews vs ChatGPT vs Perplexity for B2B discoveryReach, citation mechanics and how often each engine cites pages that rank in Google: three engines, three different games.Read →AI enginesWhich sources does Perplexity cite for B2B software?What Perplexity documents about its crawler and citations, what independent studies found, and why they disagree.Read →SourcesG2, Capterra and AI citations: what the data showsReview platforms matter most at the evaluation stage. More reviews alone explain very little. Here is the evidence.Read →SourcesHow much does Reddit weigh in AI answers for B2B?The data deals, the studies, and why Reddit can be the top source one month and a minor one the next.Read →PricingHow much does GEO cost in 2026? A US pricing benchmarkPublished prices of AI visibility tools and GEO agency retainers, checked on October 11, 2026, and what each price actually buys.Read →